Rewiring How We Think

Updated: May 14

Why Most Sparkies Undersell Themselves (And How to Fix It)

Sound familiar? Yeah? We’ve all copped it. But here’s the harsh truth.

It’s not always their fault. Sometimes, we let it happen.

Too many sparkies are underselling themselves. Not just in price, but in mindset. So let’s rewire how we think about our worth on the tools.

We’ve been trained to play it humble. Keep it simple. Charge just enough to get the gig.

But here’s the kicker:

You’re not getting paid for your time. You’re getting paid for your experience, risk, and results.
If you’re quoting like a favour, you’ll get treated like one.
Cheaper doesn’t make you more appealing, it just makes you look unsure.

Instead of:“I’ll do it for $80 an hour, shouldn’t take long…”

Try: “That’ll be $520 — includes gear, labour, testing, and compliance. Let’s lock it in.”

Boom. Confidence. Clarity. Control.

You’re not a walking toolbox. You’re a licensed pro solving electrical problems the average punter shouldn’t even touch.

Here’s how the top sparkies are leveling up:

Say the number. Then zip it.
No nervous laughs. No over explaining. Quote like it’s normal. Because it is.
Use fixed pricing when you can.
“Hourly” makes clients anxious. Set pricing makes them relax.
Talk like a tradie, quote like a business.
“We’ll isolate the circuit, swap the fittings, test, and issue compliance. All in.”
Don’t play the price war.
You’ll lose. Compete on speed, skill, and professionalism. Not dollars.